Na vida, bobo é aquele que acredita que faz alguma coisa sozinho.

Almost 20 years after accumulating knowledge at many important corporations in Brazil and around the world, I became an entrepreneur. 

In the end of 2003 my best friend Raquel Ajami, who lives in Brussels, told me about Cowparade. She was really surprised with an event that had changed the atmosphere of hers very quite city. Many colorful cows sculptures painted by artists and sponsor by some famous brands, where displayed along the city most popular spots, as Grand Place or Avenue Louise.

At this time I was creating a new company called Toptrends, with other two partners. So I started negotiating with Cowparade Holding US to bring this incredible idea to Brazil. It was not that easy to convince my partners, neither the market. Cows? Oh Yeah.

But after one year and a half we had the first event, and 85 cows, 72 artists and 50 sponsors joined us at this big public art exhibition.

During the last years, I’ve been responsible to manage the operation of the company. More then 500 artists were promoted by our events, more then 100 companies had sponsored them as Unilever, Sony, Pepsico, Nestlé, Nespresso, Oi, Vivo, H.Stern, Ambev, among others. Millions of Brazilian were impacted by our cows in São Paulo, Rio de Janeiro, Belo Horizonte, Curitiba, Porto Alegre and Goiânia.

Every event takes at least a year to be organized. Its starts with a very delicate governmental relation network and then, all aspects of the city society are involved: artists, journalists, jet setters, executives, producers, Charity entities, politicians, curators, designers.

We raised more then R$ 4 milllion to Charity entities as Fundação Gol de Letra, Pastoral da Criança. We organized 10 auctions, 9 launch parties, edited 6 books, licensed products, sold miniatures, +18 hours/TV , +1500/print, +20hs/radio, +1.5 million/google.

Its really a very important accomplish. But even more important are the smiles and happiness that those events bring to the million citizens.

That’s my best ROI.

Queria compartilhar com todos que fizeram parte dessa história, começando pela minha amiga-irmã, Raquel e meus sócios, Cat e Michel, pelos TOP1000, Tati e Léo, e todas as centenas de pessoas, em São Paulo, Rio de Janeiro, Curitiba, Belo Horizonte, Porto Alegre, Goiânia, Maranhão, Brasilia, que participaram como artistas, designers, editores, curadores, assessores de imprensa, escultores, fornecedores, produtores, captadores, apoiadores, amigos que sempre torcem, clientes, advogados, personalidades públicas, entidades, imprensa, e claro o público! (em inglês, pois é o meu texto do linkedin)…


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